Rialto Jean Project’s Newest Campaign Gives Us The Ultimate So Cal Vibes

Rialto Jean Project’s latest campaign has finally brought to life the So Cal dreams when been fevering over. Retailers like Abercrombie & Fitch only fantasized about evoking such a lush spirit–under a watchful ethical eye too?! The current campaign for their latest fall 2016 releases is an unfiltered take on the genius of ‘messy denim‘. You’d be surprised to find out that the eco-friendly, philanthropic denim brand specializing in hand-painted, one-of-a-kind vintage product isn’t actually directly related to laidback Southern California at all. In fact, each pair is handcrafted in the designer’s art studio at South Street Seaport in NYC. While styles for sale are similar, you’ll soon find that each pair ordered is actually a one-of-a-kind buy.  Every pair is hand painted and crafted, therefore no one will ever have the same pair as you. Interested in other companies that give back? Karmoie also has a wonderful story to tell.

This is an original post created for I Love Goldie.

Wendy Vazquezreview, rialto