Women Who Work: Content Strategist, Jen Sabillon

Jennifer Sabillon is a content strategist who focuses on copywriting and social media content. She helps entrepreneurs strategize their content and personalize their message. Let’s get into her journey! What made you want to start your business? What inspired you to do so? I was an English teacher for 7 years before starting my own business. What got me into teaching English was my LOVE for writing! I have literally been writing since I was old enough to hold a pen/crayon/marker/whatever. When I got pregnant with my second baby boy in July of 2016, I realized that I wasn’t spending my time doing something I loved that was worth being away from my babies. Having small children really fuels a person to go for their dreams and have more time to spend with them. So, I decided to go for my dreams of being a writer and create amazing content for people who might not have the time or the desire to write for their businesses! How do you explain what you do to others? In this crazy world called copywriting/content creation, I have found myself doing all types of copy work from website copy to social media content. It is truly amazing the time that a business owner can save by having someone create their content FOR them rather than stress themselves out trying to do it themselves. I create a social media content plan, write the content, implement (schedule), and watch it produce! On the copywriting side, I write newsletters, email sequences, landing pages, etc… If it has writing on it, I’m your girl! How long have you been doing this? I have been working in my own business for 7 months! What is a day for you like? What is your routine? My routine is centered around my sweet boys (2.5 years and 3 months).

  • I get up and get my 3 month old fed and changed.
  • The two boys and I head downstairs where I get my 2.5 year old breakfast and MILK (of course) while getting my youngest situated for playtime.
  • I get myself some breakfast (usually a Pop Tart and a Coke… don’t judge).
  • After we’re all settled, I get comfortable at my desk and start cranking out the content!
  • I take some client calls, make connections, network, socialize on FB because why not, and work on my own business material.
  • Around lunch time, we have lunch and then the boys take a nap!
  • During their nap, I work on more content and client calls.
  • After they wake up from nap, we all head back downstairs to get a snack and wait for daddy to come home.
  • Once my husband is home, we eat dinner and get ready for bed.
  • The boys go down around 7-7:30 pm.
  • Once they’re down, my husband and I spend quality time together just enjoying each other’s company!
  • Then, it’s my favorite time of the day: BEDTIME!
How did you go about starting your business? What were some of your initial steps that you took? So, I started looking at ways a stay at home mom could make money. I began that journey back in November/December of 2017. It was scary to think I might actually capitalize on the opportunities I found, but I was still not sure of my next steps. In January, my husband I spoke about what it would look like if I stayed home, and he encouraged me to start trying out some of the methods of staying home and making money that I had found. I was 30 weeks pregnant, working full time, caring for a 2.5 year old, and still trying to be a good friend and wife! In March, I decided to stop doing the “side hustle” thing and move to full time! My initial steps started with researching the industry, getting my website up and running (as scant as it was), and making connections with the right people! What has been the hardest part of your transition? The hardest part of my transition has been fully trusting myself that I can do this and make the money I was making as a teacher. Having a family with two small children makes any major life transition super scary! I always worry about whether or not I’m going to end up hurting our family or putting us in some hole that we can’t get out of and that’s just not true. Trusting myself and knowing that I CAN do this is what has been the hardest. What has been the easiest part of your transition? Finding support! There are so many amazing and talented and SUPPORTIVE people out there in the online business world that have stepped up to help me in any way possible. What do you think is the most important characteristic to have for someone who wants to take a similar career route to yours? The most important characteristic to have for someone to take a similar career route as me would be perseverance. They must must must be able to push through all of the negativity and downfalls that may come about when they’re in this industry. If they can get through those times, they’ll be golden. What do you wish you knew before starting out on your own path? I wish I would’ve known how much I was going to doubt myself AND how much some people don’t truly value your work. There a lot of people in this world that think everything should come to them for free (or very cheap price), and when you create work that is amazing and you gave it everything you had, it is hard to accept that some people will never be happy! I just wish I would’ve known that before starting so I could prepare myself. Did anyone help you in developing your own business or side business? YES! I have had some amazing and incredible mentors throughout this process. Eva Kalvig is an amazing online business manager (OBM) who was the very first person to believe in me and see my potential (even before I did). Safia Sattar was the first coach I worked with who provided me AMAZING support and guidance in an industry I was completely foreign to. And now I have a group of ladies in the Fearless Sisterhood with a coach, Eveline Traxler, who help me develop and grow each and every day! What is your favorite thing about the industry you work in? I just love the flexibility, connectivity, and creativity that flows from this industry. I have the chance to do what I want pretty much whenever I want! The connections that are made in this industry are second to none, and everyone is always there to cheer you on! And the creativity I feel flowing from not only myself, but from others is something that I haven’t experienced in a very long time! What are some tools that you can live without?
  1. Trello - the FREE version is amazing! There are “Power Ups” you can purchase, but the free version is amazing on it’s own! Organization = awesomeness.
  2. Drift is super cool scheduling tool that has a bot who interacts with the potential client that really makes the process easier and more personable (in my opinion). Plus, not a lot of others are using it, so it’s unique! The one that I use is FREE, and it is great!
  3. CANVA - from an inexperienced graphics creator’s standpoint, this is an amazing tool. There is not much of a learning curve, and the graphics that are produced are great for the purpose I need them. I do have the paid version for magic resizing, but the free version is amazing, too.
  4. Google everything! Let me tell you, without Google Drive, I’d be LOST!
What do you have on your desk or working space right now? My computer, papers, supplies (tape, stapler, pens, etc..), fake flowers in a pretty little vase, a Coke (I told you), and some Cheez-its. What do you want other women in similar situations to know about your chosen career path? That while this might not be the easiest thing they’ve ever done, it is totally doable! Trusting in yourself will you get a long way! But, know that everything you see on social media about going from $0 to six figures in one month is simply not realistic! It might happen for a very small percentage of people, but the average person won’t see that! So they have to remember to turn off the blinders and see the realistic side of this business - success takes time! Do you have any other additional key points that you think would be beneficial to readers? Please notate them below! This entire process is SCARY, but it is really rewarding. You’re going to get clients that don’t like your work, don’t like your working style, or vice versa. But that’s okay because they’re not meant for YOU! Keep rockin, find your core group, and get yourself a mentor! You’re going to do fabulous things, and believing in yourself is the FIRST step! You can learn more about Jen on her website. You can also contact her through Twitter or Facebook.